Shahid Khan, better known by his stage name Naughty Boy, has been named as the executive producer for Peshawar Zalmi’s anthem for the upcoming eight edition of the Pakistan Super League (PSL).
Naughty Boy has produced records for English rappers, Wiley and Chipmunk, as well as the famous album ‘Our Version of Events’ by Emeli Sande.
The Peshawar Zalmi anthem for PSL 8 is going to reflect Peshawar as the bright city of flowers that it is, with urban progression and development.
“As Peshawar Zalmi assembles the Yellow Storm for PSL 8, it unveils its Executive Producer for the official anthem — Naughty Boy. Peshawar Zalmi’s anthems are globally anticipated and celebrated tracks that exhilarate the fans as the PSL draws closer,” Zalmi said in a press release.
“Featuring the finest celebrities with massive star power and players that the crowd anticipates to see, Zalmi anthems are power packed with talent. More importantly, as a platform for emerging singers, Zalmi anthems share a deep relationship with its fans.
“Naughty Boy’s presence in the anthem is surely going to be prominent in ensuring fan enjoyment in Peshawar Zalmi's journey in the PSL 8. One of his famous productions is Runnin' (Lose it all) featuring the well-known artists Beyonce and Arrow Benjamin. This production was seen to hit top of the charts and was nominated for Brit award for British Video of the year and BBC music award for song of the year.”
Meanwhile, Shahid said that he was excited about working on the PSL Anthem for Peshawar Zalmi since he wants to connect with the Pakistani audience.
“I am incredibly honoured to have the opportunity presented by Peshawar Zalmi to get on board as executive producer for their 2023 anthem. It is a great platform for new emerging artists filled with talent. I love empowering young homegrown talent here in the UK & having watched their anthems over the years and the global feel they carry, I am not surprised that Zalmi Anthems are globally anticipated music videos,” he said.
“It is an honour to help continue this amazing trend. I have always wanted to connect with Pakistani audiences, being a proud Pakistani myself who loves Pakistani cricket and I could not have found a better opportunity than this to do so! I am excited to work with the team and cannot wait for the magic to come out,” added Naughty Boy.